MyKent is about exploring and discovering new places and businesses in Kent.

Visit Kent is responsible for promoting Kent as an attractive destination for holidays and events and enhancing the tourism industry, its infrastructure and product base in Kent.

All of the Kent districts (or their destination partnerships) with a tourism remit and Medway are investors in Visit Kent and this model is regarded nationally as an excellent example of two-tier working. Visit Kent works closely with Tourism South East, Enjoy England and VisitBritain to promote Kent as an important regional visitor destination.